We recently scoured the Twitterverse to identify the top marketing measurement and digital analytics accounts of individual influencers.
How We Cultivated This List
We (me and my marketing cohort, Michael Parker) started with a search for “marketing measurement” and “digital analytics” to capture people who identify as experts in both subjects and then chose accounts with a strong focus on measuring marketing.
To get to our 50, we sorted by influence, looked at the last 100 links shared from the accounts, and analyzed the percentage related to digital marketing measurement and analytics. We weeded out accounts that mainly talk about and promote their own content and gave preference to accounts that are sharing others’ relevant content.
The result: a list of 50 excellent marketing measurement and data analytics experts to follow on Twitter, plus 10 follow-worthy analytics focused organizations.
We’ve named all the accounts at the end of this post. But first, you can read all 60 accounts in one fell swoop with this glorious Twitter list:
Did we leave some amazing digital analytics accounts off this list? Probably. Find and follow us @MktgRobot to let us know your favorite producers of marketing measurement and digital analytics tweets.
The Full List: Individuals
Katie Delahaye Paine
David B. Thomas